A marketing campaign aimed at driving overnight visitation and boosting local visitor economies has showcased the array of events and festivals on offer in Port Macquarie.
Member for Port Macquarie, Leslie Williams said, “The It’s ON! in Port Macquarie campaign was a collaboration between the State’s tourism and major events agency, Destination NSW and Port Macquarie-Hastings Council.
“The It’s ON! in Port Macquarie campaign drove more than 73,000 website visits to visitnsw.com and generated more than 9,900 leads to the industry from visitors wanting to book a trip to the region, an incredible 364% above target,” Mrs Williams said.
During Tastings on Hastings, the North Coast’s premier food and wine festival presented by Port Macquarie-Hastings Council, the region also saw overnight event specific visitor spend increase by 46% on the previous year.
“Attracting more visitors to our beautiful region through campaigns such as this, can have significant benefits for our accommodation providers, restaurants and cafes, shops and local attractions, and it’s great to see that this initiative contributed to attracting more travellers to Port Macquarie,” Mrs Williams said.
Minister for Tourism and Major Events Adam Marshall said the campaign was part of the broader It’s ON! in NSW advertising platform which inspires both local and interstate visitors to experience the wonderful events on the calendar.
“These results demonstrate the tremendous work that the NSW Government is doing to actively promote Regional NSW, and we are delighted that our campaigns are helping to achieve increased awareness and attendance to our many regional areas such as Port Macquarie,” Mr Marshall said.
The It’s ON! in Port Macquarie digital campaign, comprising of Facebook and news link advertising ran for four weeks and highlighted the Ekam Yoga Festival, the Kendall National Violin Competition, Port Macquarie Beer and Cider Festival, Beach to Brother Running Festival, Wildwood Music Festival, Oysters in the Vines, and Tastings on Hastings.
For more information on the NSW Events Calendar go to, www.visitnsw.com.au
Posted on 13 Mon, March, 2017
by Terry Sara filed under